See all integrations. We're committed to your privacy. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. You may unsubscribe from these communications at any time. For more information, check out our privacy policy. Written by Corey Wainwright. With almost 4 billion people worldwide currently connected to the internet, there has never been a better time for businesses to include blogging in their marketing strategy.
Not only does blogging drive website traffic and promote your products and services, but it also helps you build trust with your potential customers. Business blogging is a marketing tactic that uses blogging to get your business more online visibility. A business blog is a marketing channel just like social media, direct mail, email marketing, etc.
One question many people ask after starting a business is whether blogging is worth it in So, how can you attract new traffic or readers to your site? You can through blogging and optimizing your site for search engines. Think about how many pages there are on your website. Probably not a ton, right? And think about how often you update those pages. Probably not that often, right?
Every time you create and publish a blog post, it's one more indexed page on your website, which means one more opportunity for you to show up on the search engine results page SERP and drive traffic to your website in organic search.
We'll get into more of the benefits of blogging on your SEO a bit later, but it's also one more cue to Google and other search engines that your website is active, and they should be checking in frequently to see what new content to surface.
Blogging for your business also helps you get discovered via social media. Every time you create a new article, you're creating content that people can share on social networks — Twitter, LinkedIn, Facebook, Pinterest — which helps expose your business to a new audience that may not know you yet.
Blog content also helps keep your social media presence going. Instead of asking your social media manager always to create brand new content for social media or creating that content yourself , your blog can serve as that repository of content. Focus on deep, thorough, evergreen content that can compound over time. Let your charming, conversational business self come through. Deep-link to relevant content on your website.
You can also strategically create clusters of related content that link to like content. Attract inbound links. Have something valuable to say on social networks. Become a thought-leader for your industry. Keep track of thought-provoking content. Embed videos and presentations. Share blog articles in email newsletters. Signal that your business is alive. Aim for a minimum of one new article per week. Promote lead generation offers in your blog content.
Each blog article is an opportunity to promote a content offer at the end of each article, thereby converting visitors into leads Bring to life your company mission statement. Highlight those who make your business successful in your blog. When you make others shine, they have reason to go out of their way to help you shine. Support off-line activities through your business blogging. The Benefits of Blogging for Business and Marketing lists three additional ideas: Test out marketing campaigns.
Understand customer personas better. Communicate PR-type news product releases, upcoming events, etc. Facilitate discussion. Blogging for your business is fun! Take ownership of your online identity. Generate positive ROI from your marketing blog. Do you have other benefits to add to the list?
Here follow other resources that detail business blog benefits. Subscribe to Email Updates. Recent Posts. Most Read Articles. Case Studies. Simple Marketing Now Blogs. Simple Marketing Now Resources. Connect With Us. Following a blog feed is the simplest way to see what others are doing. Observing what others blog about helps a business remain competitive.
But it also helps establish strong networking advantages with others within the niche. Stephen R. And eventually, this will lead to them becoming a customer — likely a lifetime one all based on a flow of valuable content. The power of the blog is endless. Be sure to track and measure your results, and always keep older blogs refreshed with new data and links. Effective blogging will help you attract and nurture leads, then capture and engage with new and existing customers.
This can compound your content marketing efforts while providing all of the seven benefits above. SEJ » Content Marketing. Discover the power of a blog. The benefits are endless. Blogging helps: Grow online traffic. One of the biggest benefits of business blogging is the ability to provide value to visitors. Posts that help them solve problems or include tips to make something in their life easier or better are far more interesting to potential leads than in-your-face ads.
Of course, your products or services will be part of the solutions you provide in your posts, but in a subtle, helpful way. By taking the time and energy to provide beneficial content for free, you are actually building loyalty among potential customers who will become more likely choose your company over your competitors when they are ready to make a purchase. You can even include testimonial-centered posts to nudge those considering a purchase to take that next step.
You can leverage your blog to get emails from interested leads by asking them to subscribe to your blog posts. Those emails can then be used for marketing purposes to increase touch points.
Not only will they regularly see your blog posts, the door is now open for email marketing opportunities to promote your business, send special promotions, and more. The more often you can connect with a lead, the better the chance of converting them into customers. Every time you blog, you create an opportunity for your audience to share your blog with others.
From a practical standpoint, blogging just makes sense. With minimal effort and expense, you can build credibility, boost search engine rankings , increase website traffic, and foster relationships with potential and current customers.
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